Since 2024, the prosperity of the semiconductor display industry has increased, and the industry landscape has continued to optimize. In the first half of 2024, BOE (BOE) will continue to maintain its leading position in the display market. According to market research firm Omdia, BOE (BOE) continues to rank first globally in overall and five segmented application areas of LCD display screens in terms of shipment volume. In May 2024, BOE (BOE) made a heavyweight appearance at SID International Display Week with numerous globally debut innovative technology products and cutting-edge technology applications. For the first time, BOE proposed the technology direction and related solutions of "full scene AI intelligent display". With the release of globally leading cutting-edge technologies and products on SID, BOE (BOE) became the company with the most awards at this SID Honor Awards ceremony, demonstrating BOE's technological foresight and leadership, as well as China's global discourse power in display on the world technology stage. In July 2024, BOE (BOE) once again won 8 DIC AWARD 2024 International Display Technology Innovation Awards for its cutting-edge technologies such as the vehicle mounted ultra large size Oxide intelligent cockpit, "AI+display" image quality enhancement technology solution, and green low-carbon display, leading the development trend of the display industry with "technology+green". In the field of LCD displays, benefiting from large-scale sports events and e-commerce promotion activities, the demand for TV panels has rapidly increased. As a global semiconductor display leader, BOE (BOE) has ranked first in the world in terms of shipments in the TV display field for six consecutive years (Omdia data), and adheres to the business strategy of "on-demand production", continuously optimizing product structure. In the field of flexible displays, BOE (BOE) maintained year-on-year growth in the shipment volume of flexible AMOLED products in the first half of 2024. At the same time, BOE continued to deepen its cultivation of the high-end AMOLED market represented by folding, invested in the construction of the first 8.6th generation AMOLED production line in China, promoted the rapid development of the OLED display industry into the mid size development stage, and continued to empower flagship models of global first tier mobile phone brands such as Honor, OPPO, and vivo.

    While continuing to deepen its cultivation in the display industry, BOE's "1+4+N++ecological chain" development architecture has highlighted other business segments. Among them, the innovative business of the Internet of Things has made significant progress. Based on the leading industry's intelligent manufacturing capabilities and the constantly developing Internet of Things technology, an integrated industrial platform of "display devices smart terminals system solutions" has been created. BOE's first overseas independently invested smart factory has started construction in Vietnam, taking an important step towards global strategic layout. In terms of sensing business, BOE's smart window solution is applied in fields such as rail transit, passenger car skylights, and side windows. Among them, Jike's first four seater ultra luxury flagship MPV Jike 009 Guanghui has become the world's first mass-produced new energy vehicle equipped with BOE's LC smart light curtain; The newly launched C+class luxury flagship sedan Hongqi H9 by FAW Hongqi is also equipped with BOE's independently developed light curtain technology, which can achieve instant fast response without dimming. Currently, this technology has gradually become a new standard for intelligent passenger car cabins, and also marks BOE's sensor business setting a new industry benchmark in the field of in car dimming. In terms of MLED business, BOE (BOE) showcased its new MLED products and innovative commercial display applications at the 2024 InfoComm exhibition in the United States, and re launched its industry-leading MLED outdoor advertising display new product, showcasing China's top technological innovation hard power to global audiences. The intelligent medical engineering business strengthens the combination of technology and medicine, connects the entire chain of "prevention, treatment, and elderly care", and creates a benchmark for domestic intelligent medical and elderly care communities through innovative medical and elderly care integration models.

    2024 is the beginning year for BOE (BOE) to face the next thirty years. Under the guidance of the "Screen IoT" strategy, BOE will continue to adhere to the principle of "focusing on the main business and high-quality development", continuously consolidate its leading position in semiconductor display business, and promote high-quality development of various businesses, strengthen the synergistic empowerment effect of industrial ecology, accelerate the formation of new industrial productivity, and achieve stable operation throughout the year and long-term high-quality development of the enterprise.
News source - LCD website（ http://www.fpdisplay.com/ ）